Social Listening Post-NFL
The brand I chose was the NFL, or the National Football League. The NFL in recent times has been under some heat for allegations regarding multiple topics related to players in the league this offseason. The most prevalent of recent allegations has to do with quarterback, Deshaun Watson, who was accused of 22 sexual assault allegations. Many fans and outsiders aren't particularly happy with how the NFL dealt with one of their top quarterbacks and players in the league, many believed he received lesser punishment due to his status and skill within the league, receiving an 11 game suspension for the 2022 season(NFL seasons are 17 games long, 21 including playoffs). I chose the NFL being that the NFL is by far the most successful American sport of the modern era, and is the league and sport I am most interested in personally. The NFL's value proposition is rather ironic to me, aside from striving for a high quality of play on the field which is sort of a given when it comes to pro