Cole's Marketing Blog

The brand I chose was the NFL, or the National Football League. The NFL in recent times has been under some heat for allegations regarding multiple topics related to players in the league this offseason. The most prevalent of recent allegations has to do with quarterback, Deshaun Watson, who was accused of 22 sexual assault allegations. Many fans and outsiders aren't particularly happy with how the NFL dealt with one of their top quarterbacks and players in the league, many believed he received lesser punishment due to his status and skill within the league, receiving an 11 game suspension for the 2022 season(NFL seasons are 17 games long, 21 including playoffs). I chose the NFL being that the NFL is by far the most successful American sport of the modern era, and is the league and sport I am most interested in personally. The NFL's value proposition is rather ironic to me, aside from striving for a high quality of play on the field which is sort of a given when it comes to pro...

    The Dove reverse selfie campaign was an ad I remember seeing in the past, but hadn't paid much attention to as it didn't relate to me. As I was searching for ideas on this assignment, I came across once again, and decided to look into it. After reading more about the campaign, I decided to use it for the fact that I believe the message they are portraying is accurate, and I think it was a perfect marketing play by Dove, showing that they truly understand their product, and the why of their product as well. https://www.sookio.com/blog/dove-reverse-selfie-the-anatomy-of-a-campaign-dpwyrh (Link to article) https://www.youtube.com/watch?v=z2T-Rh838GA (Video promoting the ad campaign). https://www.dove.com/us/en/home.html (Dove home page)    I suppose I can start off with what Dove is, I'm sure most everyone knows who they are, but just incase someone doesn't use or know of their product, Dove creates hygiene products for men and women, these include: deodorant, ...

 About me Hello, my name is Cole Schaffner, this is my introduction post for marketing 223, and I'm here to share a little bit about myself. As of right now, I'm enrolled at OSU and LBCC along with flight lessons at the Albany Municipal Airport. My main goal is to become a commercial pilot, and fly large passenger jets, while my secondary goal is to get my business admin degree as a fall back incase something doesn't work out in aviation.  More about me personally... I was born and raised in Albany, Oregon by my mom and dad, I also have a brother and a year and a half year old black lab named Elsie! Growing up, I was a very active kid, where I competed in wrestling, basketball, soccer, etc. My main love was football though, I played for 13 years from kindergarten to my senior year of high school, and still am trying to learn more about it as I plan to try and coach in the future. My main hobbies include travelling, any sports activity, playing video games or watching movies...